Newcastle United have unveiled a major new global partnership with Guinness, bringing together two instantly recognisable names with passionate followings across the world.

The deal will see the world-famous Irish stout – alongside Guinness 0.0 – poured throughout St. James’ Park, from the concourses to hospitality lounges, giving Magpies fans a fresh matchday ritual to enjoy.

Guinness had already shown early support for the Toon Army this summer, backing the club’s exclusive fan event in South Korea during their pre-season tour.

Over 250 supporters joined Newcastle players and legends for an afternoon of entertainment, giveaways, and, naturally, a few pints – a celebration of the black-and-white faithful’s spirit, whether at home or on the other side of the globe.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, said: « Newcastle United and Guinness are two iconic global brands that were destined to unite. They will help us deliver unforgettable experiences for supporters in Newcastle and across the globe. »

Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, added: « Newcastle United is a famous one-city club with a passionate fanbase that transcends geographies to reach into all corners of the world. We are incredibly excited to further scale and deepen our association in football, and kick-off new rituals with the Geordie faithful worldwide. »

From the Gallowgate End to Guinness fans worldwide, the partnership promises to blend football and stout into something special.

How Newcastle Brown Ale will feel about it though… well, that’s a conversation best had over a pint.

READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN