The proliferation of overblown vanity job titles—including those repackaging existing roles into pompous positions like chief happiness officer, head of corporate vibe, or vice-president of people—has generated much sarcastic moaning and eye rolling among observers. Yet there may be some sound business thinking behind companies now crafting improbable, even strange sounding titles to describe many of the new duties workplaces need to fill.

Businesses looking to hire “reality QA engineers” may have carefully, wisely, and accurately created the title to match the job’s demands, but that still probably cut muster with contributors to social media platform Reddit. In recent years, countless redditors have put great effort into decrying what’s commonly known as “title inflation.” That has occurred as more companies accorded employees artificially aggrandized job denominations in lieu of promotions to positions carrying more responsibility, authority, or salary.

It’s similar to a janitor being upped to “lead environmental technician,” while using the same mop and getting the same pay despite the snazzy new title.

“Director of First Impressions,” said redditor gigglefang by way of example. “It’s a receptionist. A f****ng receptionist…”

“Associate Banker at Chase is really just a teller,” reported SubstantialAd6233.

“My wife worked at some horrible dysfunctional wine company that had a ‘Chief Nirvana Officer’,” GoodTimesOnlines added—without, sadly, revealing what that job involved.

But while there may be no easily identifiable reason for, say, a shooting range suddenly giving its gun locker attendant a “strategic culture lead” title, at least one business expert defends some of the stranger-looking job descriptions now hitting hiring platforms.

Andrew Markou, CEO of BusinessesForSale.com—an online marketplace connecting business buyers and sellers in more than 130 countries—argues some of the newer, creative, or just odd-sounding jobs serve very real and specific purposes that employers need to fill.

For example, the increasing number of openings for “hallucination auditors” are looking for workers capable of vetting and correcting the complete garbage that artificial intelligence (AI) tools are known to spit out.

“These professionals understand how AI systems fail, what triggers false outputs, and how to systematically test for reliability,” Markou says of jobs he’s seen posted by companies in legal, financial, and healthcare sectors. “The title immediately communicates the unique challenge: catching an algorithm that’s making things up.”

Well, maybe. “Hallucination auditor” might describe the job better by specifying it involves AI, rather leaving room for potential applicants to wonder if they’d be working with psychedelics.