(IN BRIEF) Eintracht Frankfurt and Deutsche Bank have extended their long-term partnership ahead of schedule, renewing the agreement for Deutsche Bank Park until 2035. The extension aligns with the stadium’s lease with the City of Frankfurt and strengthens planning certainty for both partners. Going beyond traditional sponsorship, the collaboration spans banking services, digital payment solutions, sporting visibility, and community-focused projects, reinforcing a shared commitment to Frankfurt, the Rhine-Main region, and long-term sustainable development.
(PRESS RELEASE) FRANKFURT, 10-Jan-2026 — /EuropaWire/ — Eintracht Frankfurt and Deutsche Bank have agreed to extend and expand their long-standing partnership well ahead of schedule, renewing the naming rights and cooperation for Deutsche Bank Park until 2035. The new agreement aligns with the duration of the existing stadium lease with the City of Frankfurt, reinforcing long-term planning certainty for both partners.
By extending the partnership early, Eintracht Frankfurt and Deutsche Bank are underlining their shared commitment to continuity, reliability, and sustainable development. The agreement creates a stable foundation for further expanding what is already the most comprehensive cooperation in the club’s history. As agreed by both parties, financial details of the extension will remain confidential.
Axel Hellmann, Chief Executive Officer of Eintracht Frankfurt Fußball AG, described the partnership as a central pillar of the club’s long-term strategy. He said the collaboration is built on trust, shared values, and forward-looking thinking, and plays a key role in Eintracht’s economic, infrastructural, and sporting ambitions at both national and international levels. The early renewal, he added, sends a strong signal of commitment to Frankfurt, the Rhine-Main region, and the close connection between two powerful brands with global reach.
Christian Sewing, Chief Executive Officer of Deutsche Bank AG, said Eintracht Frankfurt’s combination of international ambition, regional strength, and clear identity makes it a natural partner for the bank. He emphasized that retaining the naming rights to Deutsche Bank Park reflects more than a sponsorship arrangement, highlighting Deutsche Bank’s long-term commitment to Frankfurt and to values such as performance, fairness, and cohesion that are shared by both sport and business.
Both Eintracht Frankfurt and Deutsche Bank are deeply rooted in the Rhine-Main region and play a defining role in Frankfurt’s economic, social, and cultural identity. The partnership brings together Eintracht’s strong emotional connection with fans, extensive media reach, and sporting success with Deutsche Bank’s financial expertise and global presence, creating mutual value and strengthening each partner’s leadership position in its respective field.
Frankfurt’s Mayor Mike Josef welcomed the agreement, noting that the extended partnership demonstrates a clear and lasting commitment to Frankfurt as a location. He highlighted Deutsche Bank Park’s transformation into a multifunctional venue of international standing, hosting not only top-level football but also major concerts, sporting events, and community activities that extend well beyond match days.
A key element of the collaboration remains Deutsche Bank’s role as Official Banking Partner of Eintracht Frankfurt. The club already relies on Deutsche Bank’s products and expertise across core financial areas, from payment solutions to advisory services. One prominent outcome of this cooperation is “mainpay,” the integrated payment system within Eintracht’s “mainaqila” app, which enables secure and fan-friendly cashless payments. The partners plan to further enhance this system and introduce additional financial products tailored to members and supporters.
The partnership will also become increasingly visible in sporting operations. Deutsche Bank branding will appear on the training and warm-up kits of Eintracht’s men’s and women’s professional teams, the U21 squad, and, from the upcoming season, the club’s youth academy. This move further anchors the partnership in the club’s day-to-day sporting activities, particularly at Deutsche Bank Park.
Looking ahead, Deutsche Bank Park will remain the focal point of joint initiatives. Both partners aim to continue developing the site into a modern, multifunctional event and meeting space for the entire Rhine-Main region. Existing projects such as the climbing forest, nature and adventure trails, and family-oriented activities already reflect this vision. Future initiatives include expanding frictionless, fully cashless catering options, improving stadium services through digital solutions, and launching educational programs such as annual financial literacy events for schoolchildren.
With the partnership now secured until 2035, Eintracht Frankfurt and Deutsche Bank are setting the stage for a new phase of collaboration that combines sport, community engagement, innovation, and regional commitment, offering fans and visitors an increasingly rich experience both inside and beyond Deutsche Bank Park.
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SOURCE: Deutsche Bank
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First published in this link of EuropaWIRE.
